The country is home to one of the oldest civilisations in the world, locations with attractive scenic beauty, splendid mountains and peas, sacred religious and historic places, seasonal varieties, unique arts and crafts and rich culture and heritage. These tourist attractions are spread across all the four provinces, Gilgit-Baltistan and Azad Kashmir.

Pakistan is a land of spectacular scenery, ranging from snow-covered peaks and frozen lakes to tranquil valleys and lovely beaches, with relics of ancient civilisations and Mughal infrastructures. There are also Hindu and Sikh pilgrimage destinations in the area. Pakistan is now seeing the fastest growth rates in tourist arrivals globally, and tourism is considered a vital part of Pakistan's growth strategy.

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