Reducing waste helps date farmers, consumers and the environment

Pakistan grows one-fifth of the world's dates but every year, tons of those dates go to waste. Raees Ur Rehman, 24, a student at the University of Agriculture in Faisalabad, is determined to change that.

"Forty percent of dates are wasted annually and ultimately all this waste affects the environment, climate and economy in various ways," says Rehman, who co-founded Royella Foods with classmate Muhammad Huzaifa Ilyas, 22, to bring date palm by-products to market.

The sustainable start-up uses every part of the date to create products including date paste, date syrup and even decaffeinated date coffee made from the seeds.

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