Common Service Manual of Government of Pakistan provides policy guidelines for Federal Government Ministries/ Divisions/Organizations for publication of advertisment in Foreign Press. Portion of 8th Common Service Manual of Government of Pakistan related to Publication of Advertisment in Foreign Press is reproduced below:
Advertising in the Foreign Countries
Sl. No. 13:
Advertisements to ,foreign newspapers are required to be routed through the Press Attaché/Pakistan Embassy in the concerned country in accordance with the instructions contained in Ministry of Information and Broadcasting O.M. No. (i)22(21)/64-EPII dated, December, 10, 1964 (Annexure I) (ii)7(93)/74-PII dated 19-11-1974 (Annexure II) (iii)14(24)/80-PI dated 4th February, 1981 (Annexure III).
Copy of the Ministry of Information and Broadcasting O.M. No. 22(21)/64-E. PII dated 10th December, 1964.
Advertising in Foreign Press
It has been brought to the notice of the Ministry of Information and Broadcasting that some autonomous organizations in Pakistan published display advertisements which were in the nature of prestige advertising in some foreign papers, which were neither good media of publicity nor too friendly to our country. The semi Government and autonomous institutions under the control of the Central Government are advised that in future the Press Attaché (or the Pakistan Mission where no Press Attaché is appointed) in the country where they propose to advertise, should invariably be consulted about the media to be used and the advertisements should be placed in the papers through the Mission. It is necessary in the national interest as well as in the interest of good advertising value, that this procedure is strictly observed.
2. The Press Attaches are being instructed to report to Government any instance to the contrary coming to their notice. Autonomous organizations are requested very kindly to supply to the Deptt. of Films and Publications, Karachi, quarterly statements of
advertisements placed in foreign papers in the proforma reproduced on reverse.
3. The State Bank of Pakistan is also being requested not to issue foreign exchange for any advertisement unless they are satisfied that the Press Attaché or the Mission concerned has been consulted about the media selection.
4. The Ministry of Finance is requested kindly to bring the above instructions to the notice of all concerned for strict compliance.
Copy of the Government of Pakistan Information and Broadcasting Division O.M. No. 7(93)/74-P. II dated 19th November, 1974.
Advertisements in Foreign Press
The undersigned is directed to refer to this Ministry's Office Memorandum No. 22(21)/64-P. II, dated December 10, 1964, and Department of Films and Publication's Circular No. 5-31/63-Advt, dated, April 13, 1967 and to request that all advertisements of Federal Government, Autonomous and Semi-Autonomous bodies including nationalised institutions should be routed for publication in Foreign Press and Pakistani Publications abroad through the Press Counselor/Press Attaché/Information Section of the mission concerned.
2. The quarterly statements of advertisements placed in foreign papers required vide para 2 of this Ministry's Office Memorandum No 22 (21)/64-E.P.II, dated December 10, 1964 may now please be furnished to Principal Information Officer, Press Information Department, Government of Pakistan, Rawalpindi instead of Department of Films and Publications.
3. The Ministry of Finance, Planning Division, etc., are requested to bring this decision again to the notice of all concerned for strict compliance.
Copy of the Government of Pakistan, Ministry of Information and Broadcasting Office Memorandum No. 14(24)/80-PI, dated February 4, 1981.
Advertisements in Foreign Press
The undersigned is directed to invite attention of all Ministries/ Divisions to this Ministry O.M. No. 7(93)/74-P. II, dated 19th November, 1974 laying down procedure for publication of advertisements in Foreign Press.
2. It has been observed that the prescribed procedure is not being followed in letter and spirit and the sponsoring Ministries, Divisions, Departments and Corporations have been releasing their advertisements in Foreign Press without consulting or routing through Press Counselors/Press Attaches in Pakistan missions abroad.
3. It is requested that the above indicated instructions may please be brought to the notice of all concerned once again for strict compliance.
4. Ministries/ Corporations/ Organizations under Government control are requested to furnish to this Ministry a monthly statement, in the prescribed proforma of advertisements placed in Foreign Press.